Many companies have engaged the services of KJPP ANA dan Rekan to conduct market studies, either as part of a business development plan or in order to strengthen a business or marketing strategy to gain a larger share of the market.
In formulating a business development plan, market study is essential to answer questions about whether a business plan has market potential, how large is the potential market share, what are the acceptable price points in the market and how is the competitive landscape, including who are the competitors.
Market studies are usually prepared using primary data by conducting surveys.